Thompson Marketing, along with the San Antonio River Authority and the Olmos Basin Alliance, recently wrapped shooting and post production for two very special sixty second PSA’s geared to educate and promote awareness about loose trash and recyclable products and what becomes of them if not properly disposed of.The first of the two PSA’s will run in local theaters during the 2011 holiday season. Specifically for audiences in the Olmos Basin area including Alamo Heights and Olmos Park.
The two spots, titled Cup and Bag are simple ideas at their core with a strong and obvious message; pick up your trash! Recycle your stuff! The stories are simple too; Put only to music, images of a piece of garbage carelessly tossed away is followed on its journey to join the many mounds of things just like it that collect in very specific places due to rain, wind, and flowing water.
Shooting took place over several days in numerous locations and with an extremely diverse production approach. Filming from the air, tops of buildings, backs of pick-up trucks, around downtown San Antonio, Green Screen studios, underwater, above water, and in some of the filthiest ditches in the Olmos Basin. There was also extreme diversity in the approach to video formats. Utilizing up to 5 different types of HD Video cameras ranging from the most expensive gear available to small underwater cameras available to anyone, Director Adam Stielstra was able to take the visual story in to places most viewers don’t go and haven’t seen before now. Working with Bauhaus Media Group’s Eric Hanken and Alamo Helicopter Tours to capture some striking aerial footage of the city along with Craig Cuny and Andrew Goodwin from Lone Star Directions to get knee deep in the muck and mire of trash and debris.
Post production included the use of some involved compositing and CG animation to create flying trash bags around the city streets and skyline of San Antonio. The most striking of these being trash swirling around the antenna atop the Tower of the America’s. Editing, animation, and color correction was exclusively produced and directed within Thompson Marketing’s facilities by Adam Stielstra. Upon completion and review of these short films, the San Antonio River Authority received them with excitement and confidence that their message will effectively promote conscious efforts in the daily lives of people in San Antonio to take the small extra effort and responsibility to do the right thing to restore and preserve our natural resources we deeply depend on. Thompson Marketing is proud to have been a part in helping this campaign reach audiences around the city and to promote the message as well as taking action. It’s the right thing to do.
Stay tuned to TM’s Blog and Website http://www.meetthompson.com to see the spots soon!